So I have dabbled with a few books lately. They are decent. I get really mad, however, when people talk about something they are ignorant about, as if they know it pat.

Here are the books followed by a few thoughts:

• Made to Stick - Why Some Ideas Survive and Others Die
• Good to Great: Why Some Companies Make the Leap... and Others Don't
• The Tipping Point: How Little Things Can Make a Big Difference
• Blink: The Power of Thinking Without Thinking
• Campus CEO: The Student Entrepreneur's Guide to Launching a Multi-Million-Dollar Business
• Wikinomics: How Mass Collaboration Changes Everything
• Built to Last: Successful Habits of Visionary Companies

Do NOT draw analogies to a body of knowledge you are unfamiliar with.

It is also irritating when someone claiming to put forth a revolutionary idea, continues to repeat much fact/opinion which is already widely accepted.

If you want to be SHOCKING, INSPIRING, DIFFERENT, AUDACIOUS, INTERESTING, your ideas should speak for themselves.

Do NOT preface your ideas with why they are legit. Again, the ideas, or the processes by which you arrived at them, should speak for themselves.

USE the "Inverted Pyramid Model" from Made to Stick.

Do NOT profess your love of certain ideas and note how they have influenced your methods or research. Particularly, something that ought to be assumed, like THE SCIENTIFIC METHOD, DATA ANALYSIS, or OBJECTIVE MEASURES.